It’s safe to say that aggressive marketing and advertising is a key to a successful business for new ventures and entrepreneurs. This applies to online and offline business; it applies to online and offline marketing efforts, too. Getting word out that you are in business and getting your image in the mind of prospects as quickly as possible is vital to any degree of success. Read the rest of this entry »

Ah. That elusive creature of focus. There are many articles and books that are written to help us prioritize, be more effective, and focus. I think read and/or own most of them so believe me when I say you should invest in at least Read the rest of this entry »

I was at my father’s house yesterday just spending time with the family and spending time with a friend that I hadn’t seen in over 2 years. He’s moved out of state and started a family elsewhere so not much time to get together anymore. While we were hanging out, though, Read the rest of this entry »

Referrals are where it’s at today. They are new customers that call saying that so-and-so said, “You did a great job for my friend recently and I want the same” (product/service). Referrals are a great source of inexpensive growth that can come along at the right time, especially in today’s economy. Most companies know this but don’t know how to maximize it. Read the rest of this entry »