It’s safe to say that aggressive marketing and advertising is a key to a successful business for new ventures and entrepreneurs. This applies to online and offline business; it applies to online and offline marketing efforts, too. Getting word out that you are in business and getting your image in the mind of prospects as quickly as possible is vital to any degree of success. (more…)

Referrals are where it’s at today. They are new customers that call saying that so-and-so said, “You did a great job for my friend recently and I want the same” (product/service). Referrals are a great source of inexpensive growth that can come along at the right time, especially in today’s economy. Most companies know this but don’t know how to maximize it. (more…)